Living Tech – Brand Emergence

 

G’day and welcome to my first post regarding what I do for a living. I am in marketing and this is my latest press release written by me.

In an IT industry where service levels seem to be dwindling consumers are continually frustrated by endless similarities between IT companies delivering almost identical products and services. Consumers do not want “much of a muchness, six of one half a dozen of the other” shopping experiences. These days the only things that separate IT companies are service levels and turnaround time. Why then have the majority of IT companies adopted such a seemingly blasé attitude when it comes to service levels? In less than comfortable times one would think that all companies, including IT companies, would seek to provide exceptional service in order to maintain their loyal customer base and uphold, or ideally improve their current reputation.

 

Along with the need for service excellence and current Green IT drives, Living Tech has entered the IT industry intent on making their existence significant. Developed from an extremely successful IT company, Third Quarter, Living Tech already has established systems and processes in place and thus are able to avoid “new company” teething problems.

 

Living Tech, formerly Third Quarter managed services, is a managed services IT company which prides themselves on Green IT and customized service excellence. With specific focus on SME IT infrastructure support, Living Tech has a unique and innovative business process ensuring step-by-step workflow thus maintaining high levels of service delivery.  Using the latest in support technologies, Living Tech is able to deliver this world class service remotely – this means that resolution time is decreased and with the reduced need for travel, Living Tech stays socially responsible by keeping their carbon footprint under check.

 

“I am excited about Living Tech as we have already established ourselves as a leader in the Managed Services environment. The combination of great technology and excellent people will mean that we can challenge a stagnant industry and prove that IT can be company growth asset without it been seen as a financial and energy burden.” – Brenton de Scally (MD, Living Tech)

 

Living Tech has appointed Highland Strategic Marketing as the one’s they will entrust with their branding venture. Highland Strategic Marketing is a division of Highland Rental Finance and specializes in marketing, branding and PR for the IT industry. Together, Highland Strategic Marketing and Living Tech will introduce a brand launch campaign called Brand Emergence by way of new media marketing through blogging and social networking websites such as Twitter. The aim of this will be to create awareness for Living Tech by allowing the world to follow the campaign and for followers to then become a part of Brand Emergence. Follow Brand Emergence on Twitter at http://twitter.com/BRANDem. Keep an eye out for the launch of Living Tech’s blog coming sometime in August.

 

Living Tech is proud to announce their entry into the IT industry. Leading the way in business processes, Living Tech aims to set new standards in service excellence through consistent delivery on their brand promise – “Service excellence personified.”

I hope you enjoyed that.

For more press release written by myself please visit http://www.itweb.co.za/office/highland/

Have a good week.

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